6
Need attention
Example report · demonstration data
This example uses anonymised, frozen data based on the structure of a real PublishSentry website check. It is provided to demonstrate the format of a report and is not a current assessment of a named funeral director.
Example Funeral Directors
Website check
Example report / demonstration data · Example website · Example scan date 13 August 2026
Need to make changes? See what to do first or open the action summary.
6 items need attention
We checked 40 public pages and 6 documents on this website.
0
Partly verified
23
Verified
4
Could not finish
4
Not assessed
What this means
Where this limited a check, we marked it as partly verified or could not finish rather than treating it as passed or failed.
3 dependent checks were not assessed because an earlier check could not complete.
1 branch-specific check did not apply to this single-branch website.
Coverage
Information we did not reach is not treated as missing.
PublishSentry checks this website and the documents it links to. It does not search for material published elsewhere.
Some additional URLs discovered on the site were not checked in this run.
Information we did not reach is not treated as missing.
Website evidence reached
Representative demonstration pages and documents. These are not screenshots of a named funeral director.
Demonstration visual evidence
Demonstration source
Demonstration source
Demonstration source
Demonstration source
What we checked
Whether each Attended Funeral component publishes one usable monetary value greater than £0.
What we found
The Viewing component is shown as £0. The six displayed component prices must add up to the published Attended Funeral total.
Evidence
Standardised Price List PDF
Demonstration source
Supporting extracted text
Sealed document text
The Viewing component is published as zero.
Relevant requirement
The Order requires separate prices for the six Attended Funeral items and requires those prices to add up to the Attended Funeral total. CMA explanatory material and current guidance state that each individual item price should be greater than £0.
Sources
Funerals Market Investigation Order 2021
Article 3(4); Schedule 1 Part A — Attended Funeral / Viewing
View sourceCMA Funeral Directors and Crematorium Operators Guidance
The Standardised Price List — completing the template
View sourceSuggested action
Review the component breakdown on the Standardised Price List so the Viewing component is shown with a price greater than £0 and the six component prices still add up to the actual Attended Funeral total. This does not mean Viewing has to be offered as a separately charged service.
What we checked
Whether the Funeral officiant row uses the prescribed Standardised Price List wording.
What we found
The Funeral officiant row is published as "£150" rather than "Price on request".
Evidence
Standardised Price List PDF
Demonstration source
Supporting extracted text
Sealed document text
The officiant row publishes a fixed price rather than “Price on request”.
Relevant requirement
The Funerals Market Investigation Order 2021 requires the Standardised Price List to follow Schedule 1 Part A. The Funeral officiant row is set out as Prices on request or Not offered.
Competition and Markets Authority — Funerals Market Investigation Order 2021 — Article 3(2); Article 3(3); Schedule 1 Part A — Funeral officiant (reference)
Suggested action
Change the Funeral officiant row in the Standardised Price List to read "Price on request", replacing "£150". You can still give the customer the actual charge in their written estimate once it is known.
What we checked
Whether an appropriately named Terms of Business PDF is published.
What we found
Terms of Business content was found on a website page. An advance-payment amount was not identified; final-balance timing was not identified; a late-payment interest rate was published. An appropriately named Terms of Business PDF was not verified.
Evidence
Terms of Business
Demonstration source
A visual capture of the relevant publication page is still required.
Supporting extracted text
Sealed document text
The page mentions an interim payment or deposit.
Relevant requirement
Order Article 4 sets out the payment-terms information that must be displayed. The CMA Explanatory Note (paragraph 72) and current CMA guidance on displaying information online describe publishing that information in an appropriately titled PDF. This card does not treat a named Terms PDF as missing from the whole website.
Sources
Explanatory Note to the Funerals Market Investigation Order 2021
paragraph 72 — separate appropriately titled PDF
View sourceSuggested action
Publish an appropriately named Terms of Business PDF. HTML Terms content can prove the required information is present, but does not satisfy PDF publication.
What we checked
Whether an appropriately named disclosure of interests PDF is published.
What we found
Disclosure of interests content was identified on the website, but an appropriately named disclosure of interests PDF was not identified.
Evidence
Website homepage
Demonstration source
A visual capture of the relevant publication page is still required.
Supporting extracted text
Sealed document text
A comparison-website interest statement was present on the homepage.
Relevant requirement
The CMA Explanatory Note (paragraph 97) describes displaying the disclosure of interests in a separate, appropriately titled PDF on a website. That is not a finding that Order Article 5 itself expressly requires an appropriately named PDF.
Competition and Markets Authority — Explanatory Note to the Funerals Market Investigation Order 2021 — paragraph 97 (reference)
Suggested action
Publish or clearly link an appropriately named Disclosure of Interests PDF.
What we checked
Whether the disclosure identifies the ultimate owner or ownership structure.
What we found
Explicit ultimate-owner disclosure was not identified in the disclosure content.
Evidence
Sources reviewed
Website homepage
Demonstration source
A visual capture of the relevant publication page is still required.
Supporting extracted text
Sealed document text
The disclosure content reviewed did not clearly identify the ultimate owner.
Same source reviewed under Disclosure of Interests PDF not verified
The disclosure text reached included the statement below, but it did not identify an ultimate owner. The disclosure content reviewed did not clearly identify the ultimate owner.
Relevant requirement
The disclosure should identify the ultimate owner / ownership structure where required.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
Add a clear statement identifying the ultimate owner or ownership structure to the published Disclosure of Interests information.
What we checked
Whether a donations and contributions register, or an appropriate none statement, is identifiable.
What we found
A donations and contributions register, or an appropriate none statement, was not identified in the disclosure content.
Evidence
Sources reviewed
Website pages reviewed
Demonstration source
A visual capture of the relevant publication page is still required.
Relevant requirement
A register covering qualifying payments, donations or contributions (aggregate £250+) over the previous 12 months should be identifiable, or an appropriate none statement.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
Publish the donations/contributions register information, or an appropriate statement that there are no qualifying entries, in the Disclosure of Interests information.
What we checked
Whether a Standardised Price List can be identified on the public website.
What we found
A Standardised Price List document was identified on the example website.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Funeral directors are expected to publish a current Standardised Price List so customers can compare core funeral prices.
Competition and Markets Authority — Funerals Market Investigation Order 2021 — Article 3(1)(a) (reference)
Suggested action
No action needed for this check.
What we checked
Whether the Standardised Price List is published as an appropriately named PDF.
What we found
The Standardised Price List is published as a PDF.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
CMA guidance expects required online pricing information to be displayed using appropriately named PDFs, not only an HTML page heading.
Competition and Markets Authority — CMA Funeral Directors and Crematorium Operators Guidance (reference)
Suggested action
No action needed for this check.
What we checked
Whether the document identifies itself as the Standardised Price List.
What we found
The document identifies itself as a Standardised Price List.
Evidence
Standardised Price List PDF
Demonstration source
Supporting extracted text
Sealed document text
The document title identifies it as a Standardised Price List.
The document title identifies it as a Standardised Price List.
Relevant requirement
The document itself should identify as the Standardised Price List, not merely use a similar filename.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether the Standardised Price List PDF is displayed no more than one click from the homepage.
What we found
The Standardised Price List PDF is displayed on the homepage.
Evidence
Standardised Price List PDF
Demonstration source
A visual capture of the relevant publication page is still required.
Sealed navigation path from the homepage to the Standardised Price List.
Relevant requirement
Article 3(7) of the Funerals Market Investigation Order 2021 requires the Standardised Price List PDF to be displayed on a page no more than one click from the homepage; opening the PDF itself is not an extra navigation click.
Competition and Markets Authority — Funerals Market Investigation Order 2021 — Article 3(7) (reference)
Suggested action
No action needed for this check.
What we checked
Whether the homepage link makes it reasonably clear that it leads to required price information.
What we found
Homepage link text appears to identify price information.
Evidence
Website homepage
Demonstration source
A visual capture of the relevant publication page is still required.
Relevant requirement
The homepage link text should make it reasonably clear that it leads to required price information.
Competition and Markets Authority — CMA Funeral Directors and Crematorium Operators Guidance (reference)
Suggested action
No action needed for this check.
What we checked
Whether the Standardised Price List retains the prescribed CMA structure.
What we found
The prescribed Standardised Price List structure is present.
Evidence
Standardised Price List PDF
Demonstration source
Supporting extracted text
Sealed document text
Required Standardised Price List sections were recognised in the document.
Relevant requirement
The Standardised Price List should retain the prescribed CMA structure and mandatory fields. Field-specific checks own customer remediation when a row is missing or a value cannot be used.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether prescribed Schedule 1 wording is retained.
What we found
No fixed Schedule 1 wording deviations were detected on this check.
Evidence
Standardised Price List PDF
Demonstration source
Published collection or hearse mileage wording on the Standardised Price List.
Relevant requirement
Schedule 1 fixed wording (for example included mileage radii) should not be altered except where the Order permits substitution.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether an Attended Funeral headline total is published.
What we found
An Attended Funeral headline total is published.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
The Attended Funeral headline total (or an appropriate Not offered state) should be clearly published.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether the six Attended Funeral component prices are published separately.
What we found
All six Attended Funeral component prices are published separately.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
The six Attended Funeral component prices should be published separately from the headline total.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether an unattended burial price or appropriate Not offered state is published.
What we found
Unattended burial information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Where applicable, an unattended burial price or appropriate Not offered state should be published.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether an unattended cremation price or appropriate Not offered state is published.
What we found
Unattended cremation information was identified.
Evidence
Sources reviewed
Standardised Price List PDF
Demonstration source
Document checked: Standardised Price List.
Result: The prescribed required row was not identified in the Standardised Price List checked.
Related rows or sections identified: Prescribed Schedule 1 wording; Attended Funeral headline total; Six Attended Funeral components; Unattended burial price; Burial fee information; Cremation fee information.
This result is limited to the identified published Standardised Price List.
Relevant requirement
Where applicable, an unattended cremation price or appropriate Not offered state should be published.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether required burial-fee information is published.
What we found
Burial fee information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Required burial-fee information or range should be published where the template requires it.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether required cremation-fee information is published.
What we found
Cremation fee information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Required cremation-fee information or range should be published where the template requires it.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether additional mileage pricing is published where that service is offered.
What we found
Additional mileage information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Where additional mileage is offered, a non-zero price must be published.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether additional transfer pricing is published where that service is offered.
What we found
Additional transfers information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Where additional transfers are offered, a non-zero price must be published.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether ashes collection or delivery pricing is published where that service is offered.
What we found
Ashes collection or delivery information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Published ashes collection/delivery price on the Standardised Price List.
Relevant requirement
Where ashes collection or delivery is offered, a non-zero price must be published.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether embalming pricing is published where that service is offered.
What we found
Embalming information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Where embalming is offered, a non-zero price must be published.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether out-of-hours services use the prescribed wording where required.
What we found
Out of hours services information was identified.
Evidence
Standardised Price List PDF
Demonstration source
Relevant requirement
Services outside normal office hours should show Price on request or equivalent where required.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
Whether an Additional Options Price List PDF can be identified.
What we found
An Additional Options Price List PDF was identified.
Evidence
Sources reviewed
Additional Options Price List PDF
Demonstration source
A visual capture of the relevant publication page is still required.
An Additional Options Price List was not identified in the public material checked.
Relevant requirement
An appropriately named Additional Options Price List PDF helps customers see optional product pricing.
Competition and Markets Authority — CMA Funeral Directors and Crematorium Operators Guidance (reference)
Suggested action
No action needed for this check.
What we checked
Whether the Additional Options Price List is displayed clearly and prominently.
What we found
The Additional Options Price List appears discoverable from the website.
Evidence
Additional Options Price List PDF
Demonstration source
Relevant requirement
Article 3 of the Funerals Market Investigation Order requires the Additional Options Price List to be displayed clearly and prominently on the website so customers can find optional product pricing.
Competition and Markets Authority — Funerals Market Investigation Order 2021 — Article 3(1)(b) (reference)
Suggested action
No action needed for this check.
What we checked
Whether local crematorium operator prices are published in an appropriately named document.
What we found
A local crematorium prices document was identified.
Evidence
Sources reviewed
Local Crematorium Prices
Demonstration source
A visual capture of the relevant publication page is still required.
A published crematorium prices document was not identified in the public material checked.
Relevant requirement
Local crematorium operator prices should be published in an appropriately named document.
Competition and Markets Authority — CMA Funeral Directors and Crematorium Operators Guidance (reference)
Suggested action
No action needed for this check.
What we checked
Whether material financial interests in comparison websites are addressed.
What we found
A comparison-website interest statement was identified in the disclosure content.
Evidence
No separate evidence excerpt is attached to this check.
Relevant requirement
Material financial interests in funeral or crematoria comparison websites should be addressed, including an explicit statement of none where appropriate.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No action needed for this check.
What we checked
This check looks for expired or apparently stale validity information inside the regulatory documents reviewed. Different document versions linked elsewhere are assessed separately.
What we found
This check looks for expired or apparently stale validity information inside the regulatory documents reviewed. Different document versions linked elsewhere are assessed separately. No stale or expired validity issue was identified within the reviewed source set.
Evidence
No separate evidence excerpt is attached to this check.
Relevant requirement
A currently linked Standardised Price List, Additional Options, Terms, Disclosure or Crematoria document that itself states an expired year or date range can mislead visitors even when older orphan PDFs were not found.
Website check observation — Website risk observation (not a CMA failure classification)
Suggested action
No action needed for this check.
What we checked
Whether normally advertised paid products and services are represented on the Additional Options Price List.
What we found
We could not complete that comparison from the public material reached. No mismatch was confirmed.
Evidence
No separate evidence excerpt is attached to this check.
Relevant requirement
Normally advertised paid products and services should be represented on the Additional Options Price List.
Competition and Markets Authority — CMA Funeral Directors and Crematorium Operators Guidance (reference)
Suggested action
No change is recommended from this result.
What we checked
Whether standard attended, reduced-fee attended and unattended crematorium prices are identifiable.
What we found
An appropriately named crematorium price PDF was reached, but we could not reliably read every CMA service category from it. This is not a finding that the information is missing.
Evidence
Local Crematorium Prices
Demonstration source
A visual capture of the relevant publication page is still required.
Relevant requirement
Where offered, standard attended, reduced-fee attended and unattended crematorium service prices should be identifiable.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No change is recommended from this result.
What we checked
Whether prices are identifiable for each relevant local crematorium operator.
What we found
Crematorium prices were present, but we could not reliably separate all of the operator names.
Evidence
Local Crematorium Prices
Demonstration source
A visual capture of the relevant publication page is still required.
Relevant requirement
Where more than one local crematorium is relevant, prices should be identifiable per operator.
Competition and Markets Authority — CMA Funeral Directors and Crematorium Operators Guidance (reference)
Suggested action
No change is recommended from this result.
What we checked
Whether an older publicly accessible pricing document remains available alongside current information.
What we found
No older price list was seen in the documents reached. Unchecked documents are not treated as absent.
Evidence
A visual capture of the relevant publication page is still required.
Different pages link to different versions of this document.
Relevant requirement
Older publicly accessible pricing documents can conflict with current published prices and confuse visitors.
Website check observation — Website risk observation (not a CMA failure classification)
Suggested action
No change is recommended from this result.
What we checked
Whether the six component prices add up to the published Attended Funeral headline total.
What we found
This check was not assessed as a separate result. If the component breakdown is changed, the displayed six-component sum and headline total must remain consistent.
Evidence
Published Attended Funeral total and the component prices used in the check.
Relevant requirement
The six component prices should add up exactly to the published Attended Funeral headline total.
Competition and Markets Authority — CMA Compliance Checklist for Funeral Directors (reference)
Suggested action
No change is recommended from this result.
This check was not assessed because an earlier check did not complete.
What we checked
Whether the Terms of Business PDF is displayed no more than one click from the homepage.
What we found
This check was not assessed because the Terms of Business PDF publication check could not be completed.
Evidence
No separate evidence excerpt is attached to this check.
Relevant requirement
The CMA Explanatory Note requires the relevant Terms PDF to be displayed on a page no more than one click from the homepage, with a homepage link that makes the nature of the information clear.
Competition and Markets Authority — Explanatory Note to the Funerals Market Investigation Order 2021 — paragraph 74 — one click from the homepage (reference)
Suggested action
No change is recommended from this result.
This check was not assessed because an earlier check did not complete.
What we checked
Whether the disclosure PDF is displayed no more than one click from the homepage.
What we found
This check runs only when a qualifying disclosure of interests PDF publication is already identified.
Evidence
No separate evidence excerpt is attached to this check.
Relevant requirement
The CMA Explanatory Note requires the Disclosure PDF to be displayed on a page no more than one click from the homepage, with a homepage link that makes the nature of the information clear.
Competition and Markets Authority — Explanatory Note to the Funerals Market Investigation Order 2021 — paragraph 99 — one click from the homepage (reference)
Suggested action
No change is recommended from this result.
This check was not assessed because an earlier check did not complete.
What we checked
Whether branch-specific publication coverage is required for this website.
What we found
This check does not apply because the website relates to a single branch.
Evidence
No separate evidence excerpt is attached to this check.
Relevant requirement
Where a website relates to more than one branch, the CMA Explanatory Note requires relevant price and disclosure information for each branch to which the website relates.
Competition and Markets Authority — Explanatory Note to the Funerals Market Investigation Order 2021 — paragraphs 38, 49, 65, 73, 92 and 98 — branch-specific website information (reference)
Suggested action
No change is recommended from this result.
What to do first
We've put the items that need attention into a suggested priority order. Use the action summary to see the fixes in one place, share them with the right person and keep track of what needs changing.
- Disclosure of Interests PDF not verified
- Ultimate owner not clearly stated
- Donations/contributions register not identified
- Funeral officiant wording
- Viewing is published as £0
- Terms of Business PDF not verified
Categories
Standardised pricing
18 verified · 1 not assessed · 2 need attention
Additional options
2 verified · 1 could not finish
Crematorium prices
1 verified · 2 could not finish
Terms and business information
1 not assessed · 1 need attention
Disclosure of interests
1 verified · 1 not assessed · 3 need attention
Website risk
1 verified · 1 could not finish
Coverage and evidence reached
PublishSentry checks this website and the documents it links to. It does not search for material published elsewhere.
- 40 relevant pages successfully analysed
- 15 pages could not be fetched
- Evidence coverage: Limited
Technical detail
- URLs attempted: 62
- Unique documents discovered: 7
- Unique documents analysed: 6
- PDF discovery sources: anchor
- Blocked URLs: 0
- Timeout URLs: 0
- Scan duration: 157s
- Some additional URLs discovered on the site were not checked in this run.
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PublishSentry is an automated website-assurance tool. It provides information about what was found on your public website and is not legal advice or a determination by the Competition and Markets Authority.
The check covers this website and the documents it links to. Unlisted or unlinked material is not treated as missing.
No monitoring is active unless you choose it. This report is a one-off check of what was reached on the date shown.
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