PublishSentryfor funeral directors
Pricing

Checks

What we check

PublishSentry checks the public pages and documents funeral directors are expected to publish and shows what it found, the evidence behind each finding and anything that may need attention.

Standardised Price List

We check how the Standardised Price List is published, how it can be reached and whether its required pricing information is represented correctly.

  • Is the current Standardised Price List published as the expected document?
  • Can customers reach it appropriately from the homepage?
  • Does it use the prescribed structure and wording?
  • Are Attended and Unattended Funeral prices represented correctly?
  • Are the six Attended Funeral components published separately?
  • Do the six Attended Funeral component prices add up to the headline total?
  • Are required burial and cremation fee fields represented?
  • Are additional services such as mileage, transfers, ashes, embalming, officiant and out-of-hours represented correctly?
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  • Standardised Price List existsFUN-SPL-001
  • Standardised Price List PDFFUN-SPL-002
  • Correct document titleFUN-SPL-003
  • Homepage accessibilityFUN-SPL-004
  • Homepage link clarityFUN-SPL-005
  • Prescribed structureFUN-SPL-006
  • Prescribed wordingFUN-SPL-020
  • Attended Funeral headline totalFUN-SPL-007
  • Six Attended Funeral componentsFUN-SPL-008
  • Attended Funeral component value validityFUN-SPL-021
  • Attended Funeral arithmeticFUN-SPL-009
  • Unattended burial priceFUN-SPL-010
  • Unattended cremation priceFUN-SPL-011
  • Burial fee informationFUN-SPL-012
  • Cremation fee informationFUN-SPL-013
  • Additional mileageFUN-SPL-014
  • Additional transfersFUN-SPL-015
  • Collection or delivery of ashesFUN-SPL-016
  • EmbalmingFUN-SPL-017
  • Funeral officiant — where offered, the prescribed SPL entry should show ‘Price on request’FUN-SPL-018
  • Out of hours services — where offered, the prescribed SPL entry should show ‘Price on request’FUN-SPL-019

Additional Options

We check whether optional products and services are clearly represented in the pricing information published on the website.

  • Is Additional Options pricing information published?
  • Is it clear and reasonably easy to find?
  • Are normally advertised paid products and services represented in the Additional Options pricing?
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  • Additional Options Price List PDFFUN-AOPL-001
  • Advertised products vs Additional Options Price ListFUN-AOPL-002
  • Additional Options Price List clear and prominent onlineFUN-AOPL-003

Crematorium prices

We check whether the relevant local crematorium pricing information can be identified on the funeral director’s public website.

  • Are relevant local crematorium prices published?
  • Are the relevant crematoria/operators identifiable?
  • Are applicable attended, reduced-fee and unattended prices represented?
  • Is other required operator pricing information identifiable where applicable, such as what is included, service duration and relevant additional time/day charges?
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  • Crematorium pricing publicationFUN-CREM-001
  • Crematorium pricing categoriesFUN-CREM-002
  • Local crematoria named in pricingFUN-CREM-003

Terms of Business

We check whether applicable funeral director Terms information is published and appropriately accessible online.

  • Is the applicable Terms of Business information published?
  • Is the required information provided in an appropriate public PDF?
  • Is it available from a relevant page no more than one click from the homepage?
  • Is the homepage route/link clear enough to lead customers to that information?
  • Are funeral-director at-need Terms distinguished from prepaid or third-party funeral-plan Terms?
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  • Terms of Business PDF publicationFUN-TERMS-001
  • Terms online accessibilityFUN-TERMS-002

Disclosure of Interests

We check whether the required ownership and financial-interest information is published and can be identified from the public website.

  • Is Disclosure information published?
  • Is it appropriately accessible from the homepage?
  • Is the ultimate owner or ownership structure identified where required?
  • Are relevant comparison-site financial interests addressed?
  • Is the qualifying payments, donations or contributions register represented, including an appropriate none statement where applicable?
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  • Disclosure of interests PDF publicationFUN-DISC-001
  • Ultimate owner disclosureFUN-DISC-002
  • Comparison website financial interestsFUN-DISC-003
  • Donations and contributions registerFUN-DISC-004
  • Disclosure online accessibilityFUN-DISC-005

Multiple-branch websites

Where a website represents more than one funeral director branch, we check whether the relevant published information clearly applies to the branches it covers.

  • Which funeral director branches does the public website represent?
  • Does relevant regulatory information clearly apply to those branches?
  • Can a group-wide document be shown to apply across multiple branches where appropriate?
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  • Branch-specific publication coverageFUN-BRANCH-001

Website risk

PublishSentry also looks for public website conditions that may confuse visitors even where they are not themselves a CMA finding.

Old public pricing documents

Looks for older verified pricing documents that remain publicly accessible alongside newer information.

Current document appears stale

Looks for a currently linked regulatory document whose own contents show an expired period or outdated date range.

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  • Old public pricing documentFUN-RISK-001
  • Current regulatory artefact appears staleFUN-RISK-002

PublishSentry only reports what it can establish from public evidence. If a check cannot be completed reliably, uncertainty is not treated as proof that information is missing. How PublishSentry works

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